In the rapidly evolving world of e-commerce, Amazon remains one of the most influential platforms. For brands, having a strong presence on Amazon is essential, and mastering the right content strategy is key to standing out. When optimizing Amazon listings, the decision between A+ and A+ Premium content often comes into play. Let’s break down what these two options offer and how to choose the right one for your brand.
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A+ or A+ Premium: What’s Best for Your Brand?
Understanding A+ and A+ Premium Content
A+ Content
A+ Content, formerly known as Enhanced Brand Content (EBC), allows sellers to elevate their product listings with visually appealing and informative enhancements. This includes high-quality images, detailed descriptions, comparison charts, and videos that create a richer shopping experience.
A+ Premium Content
A+ Premium Content builds on the foundation of A+ by offering additional modules and advanced interactive elements. This lets sellers craft more immersive and engaging experiences for shoppers, further strengthening the consumer journey.
Key Differences Between A+ and A+ Premium
Interactive Elements: A+ Premium offers interactive modules such as image carousels, hotspot images, and comparison tables, helping to better engage shoppers and guide them in their purchase decisions.
Immersive Storytelling: A+ Premium provides a deeper storytelling experience with multimedia elements that enhance brand connections. While A+ Content allows storytelling, it doesn’t reach the same immersive level as A+ Premium.
Enhanced Brand Imagery: A+ Premium includes high-resolution, full-width background images, making products stand out more effectively on the platform.
Video Integration: Both A+ and A+ Premium allow for video integration, but A+ Premium takes it further by embedding videos directly into product detail pages, increasing shopper engagement and potentially driving more conversions.
Deciding if A+ Premium is Right for Your Brand
When deciding between A+ and A+ Premium, consider the nature of your product and the level of competition in the marketplace. A+ Premium is ideal for brands selling high-end or unique products in competitive markets. This investment can boost sales by as much as 20% in the following quarter.
Also, If shoppers face barriers, A+ Premium content helps break through by using interactive modules that effectively highlight your product’s benefits. Additionally, if your product is available across multiple marketplaces, the scalable nature of A+ Premium content amplifies your return on investment, making it a smart choice for maximizing impact.
For smaller brands aiming to keep costs low, the standard A+ Content may be a better fit.
Accessing A+ Premium
Not every brand is automatically eligible for A+ Premium. To access it, brands must:
- Have published an A+ Brand Story for all ASINs in their catalog.
- Have at least 15 approved A+ Content projects in the last 12 months.
Eligibility is reassessed monthly, and brands that qualify will see the feature enabled in their A+ Content Manager.
Alternatively, brands can negotiate access through an Amazon representative, though this may require additional investment.
Maximizing Your Amazon Potential
Both A+ and A+ Premium are powerful tools for enhancing your presence on Amazon. Unlocking their full potential can significantly impact your sales performance, especially with a trusted partner to guide you through the process.
Ready to unlock your brand’s full potential on Amazon? Contact us at sales@convergent-usa.com and let’s start the journey toward increased sales and stronger market presence.
Jelena Mandić
P&G Account Lead
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