As an experienced partner of major players in the farming industries, CMG has a lot of opportunities to talk with people of varying backgrounds about how they perceive healthy and safe food. More often than not, the terms „healthy food“ and „technology“ didn’t fall into the same sentences. The romantic idea of small farms producing fruits, vegetables, milk, eggs, and meat in a traditional (organic) way is the thing that first pops into mind when thinking „healthy“. But can that approach be a solution to the numerous problems that humanity is facing today?
Agriculture has thus evolved to provide large quantities of food for ever-growing needs, and supply chains have followed suit.
If we think about how most people live today, we quickly realize that urbanization has taken its toll. We can’t expect that New York or Dubai citizens would be able to have a garden to grow food for their households, or that small farms could ever produce enough food to feed their growing cities’ population. Agriculture has thus evolved to provide large quantities of food for our ever-growing needs, and supply chains have followed suit. Having the ability to access any type of food, from anywhere in the world, any time of the year is pretty much the norm now.