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Hair CareWeb
- Client
FMCG
- Markets
US
- Project type
UX/UI
Dev
SEO
FMCG
Context
A renowned hair care brand targets authentic millennials and Gen Z women who stand out from the crowd. The brand aims to lead the consumer towards the evaluation point through trustworthy content presenting their commitment to bio-diverse ingredients, inclusive products, and partnerships that protect & preserve the planet for all nature lovers.
As a long-standing partner that worked on various asset production and localizations across different digital touchpoints, we were asked to revamp their old website for the US market while introducing a new VisID concept.
As a long-standing partner that worked on various asset production and localizations across different digital touchpoints, we were asked to revamp their old website for the US market while introducing a new VisID concept.
A big thank you for your great work! It was a pleasure to work with you on this project!
Process
We developed a herbarium-like website that evokes the organic look, freshness, and infusion of botanical experts. With the vast asset repository already in our hands, we’ve managed to repurpose and reuse some of the content and assets to reduce costs and shorten the timeline.
An added value was that these assets were later used for other digital touchpoints (TVC, iVideo, display media, POSM, and many more).
An added value was that these assets were later used for other digital touchpoints (TVC, iVideo, display media, POSM, and many more).
Solution
Revamping the old website for a renowned hair care brand on the US market, and introducing a new VisID concept. E2E support with BIC solutions across all project phases.
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